Privacy Policy

1. Introduction

We, at John White (Northampton) Ltd, value the trust you place in us by sharing your personal data. Ensuring the security and confidentiality of your personal data is our top priority. This Privacy Policy details how we collect, use, and protect your personal data and your rights in relation to your personal data. John White (Northampton) Ltd is the data controller for the personal data described here.

2. Data Collection

We collect personal data that you provide directly to us when you purchase products, sign up for our newsletter, contact us, or interact with us in other ways. This includes your name, email address, postal address, telephone number, your order history and your marketing preferences. Payment details are handled by our payment providers and are not stored by us. The data we collect is processed through Shopify in accordance with their terms. We use it to fulfil your orders, to provide customer service, to send you marketing where you have agreed to receive it, and to make our advertising more relevant as described in section 13.

3. Cookies and Similar Tools

Our website uses cookies that are necessary for it to function, such as remembering what is in your basket. It also uses advertising and analytics tools from Meta (the Meta pixel, used for Facebook and Instagram) and Google. These record how our site is used, including pages viewed, items added to the basket and purchases made, and may link that activity to an account you hold with those companies. You can manage these through the cookie settings on our site, through your browser settings, and in your Meta and Google account settings. For more information on how to manage cookies, you can visit the About Cookies website.

4. Data Storage

Your data is stored by our e-commerce platform, Shopify, and by our email provider, Mailchimp, both of which process it on our behalf under contracts that require them to keep it secure. Scrambled (hashed) copies of some details are shared with Meta and Google for advertising, as described in section 13. Where any of these providers store data outside the UK, they do so under safeguards recognised by UK data protection law.

5. Data Protection

Your personal data is protected using encryption provided by third-party software. We continually review and update our security procedures to ensure that your data remains secure.

6. Third-party Links

Our website may include links to third-party sites. These sites may have their own privacy policies, and we encourage you to review them. We have no responsibility or liability for the practices and content of these sites.

7. Data Retention

We keep your personal data for as long as you remain a customer or subscriber, and for up to six years after your last order to meet our legal and accounting obligations. If you ask us to delete your data, or withdraw your consent to marketing, we will do so unless we are required by law to keep it.

8. Children's Privacy

Our website does not target or collect information from children, and we strictly adhere to regulations pertaining to children's online privacy.

9. Your Rights

Access: You have the right to request access to the personal data we hold about you.

Correction: If the data we hold about you is inaccurate or incomplete, you can request corrections.

Deletion: You can request the deletion of your personal data.

Objection: You can object to us using your data for marketing or advertising at any time.

To exercise these rights or if you have any concerns regarding your data, please contact us via the details provided below. You also have the right to complain to the Information Commissioner's Office (ico.org.uk) if you are unhappy with how we have handled your data.

10. Changes to this Privacy Policy

We may occasionally update this policy. Please check our website regularly for any updates. Your continued use of our website after such updates indicates your acceptance of the changes.

11. Data Breaches

In the unlikely event of a data breach, we will inform affected individuals in accordance with legal requirements.

12. Opt-Outs

If you wish to opt out of our newsletters or marketing campaigns, you can do so by clicking the unsubscribe link at the bottom of our emails or by contacting us directly.

13. Advertising

We use some of the information you give us to make our advertising more relevant, and to avoid showing you adverts for things you have already bought.

Advertising platforms. We advertise on Meta (Facebook and Instagram) and Google. If you have agreed to receive marketing from us, we may share your email address, phone number, name and postcode with these platforms so that they can show our adverts to you, show them to people with similar interests, and measure whether our adverts work. Before any of this information leaves us it is converted into a scrambled code (a process called hashing). The platforms use it only to match against their own users and discard anything that does not match. We may also share the fact that you have bought from us so that you are not shown adverts for something you already own.

Our lawful basis for this is our legitimate interest in promoting our products to our customers and to people like them, and your consent where you have given it for marketing.

Opting out. You can opt out at any time by emailing info@johnwhiteshoes.com, by clicking unsubscribe in any of our emails, or through your advertising preferences in your Meta and Google accounts. Our advertising lists are refreshed regularly and you will be removed within a few days of asking.

Contact Information:

John White (Northampton) Ltd. Westbury House Unit F, Bury Close, Higham Ferrers, Northants NN10 8HQ

T: 01933 410584 E: info@johnwhiteshoes.com

By using our website, you consent to our Privacy Policy. If you don't agree with our practices, please refrain from using our website.