Style Guide

The definitive guide to waterproofing leather shoes across every season — covering the right products for smooth and suede leather, correct application method, and a month-by-month care schedule for British weather.

Mould on leather shoes is caused by moisture and poor air circulation — but it is recoverable. This definitive guide covers identification, step-by-step removal, and the storage habits that prevent it from returning.

Everyone says English shoes come from Northampton. The real story is a belt of towns, a closed factory, and a design inheritance that outlasted the production line.

Tired of smelly leather shoes? John White Shoes presents the definitive guide to removing shoe odour. Learn expert methods to freshen, restore, and prevent unpleasant smells for good!

Choosing the wrong shoe polish colour permanently alters premium leather. This guide explains every polish shade — matching, neutral, and specialist — and when to use each.

Everything you need to know about men's loafers — the key styles, how they should fit, what to wear them with, and how to keep them looking their best.

September brings a genuine choice: suede loafers suit the textural fabrics of autumn dressing, but leather offers more range and forgiveness. Here is how to decide which finish earns its place in your wardrobe.

Two boot silhouettes, one autumn wardrobe decision. Chelsea or chukka — formality range, weather performance, and which JWS styles to consider.

Linen trousers occupy a register all their own — neither casual nor fully formal, and particular about the shoes you bring to them. Here is the honest guide to what works, and what doesn't, from August through to October.

Master long-term leather shoe storage with our definitive guide. Learn how to clean, condition, and protect your favourite footwear for years to come.

Expert advice on maintenance, polishing, and storage for longevity and optimum appearance.

Late August is when most professional wardrobes get quietly audited. Here is how to read your workplace’s dress code, pick the right silhouettes, and build a rotation that works from September through winter.