{"title":"Shoe Care","description":"","products":[{"product_id":"premium-wax-polish","title":"Premium Wax Polish","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"5137242c-567a-47ab-a4f0-98a71e6c76b8\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your leather care routine with \u003cstrong\u003eJohn White Premium Wax Polish 50ml\u003c\/strong\u003e, expertly crafted to nourish, protect, and transform your shoes. Using a luxurious blend of natural beeswax, carnauba wax, and mineral waxes, this polish delivers an exceptional high-gloss finish while enriching the leather's natural character.\u003c\/p\u003e\n\u003cp\u003eInfused with natural pine extract, our formula cleanses and prepares the leather, allowing for superior wax absorption and a rich patina. Whether you want a subtle shine or a striking mirror finish, this polish ensures your shoes stay impeccably polished and protected, preserving their timeless appeal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrep:\u003c\/strong\u003e Remove dust and dirt with a soft brush.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Use a cloth or brush to work a small amount of polish into the leather, focusing on delicate areas like the seams.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolish:\u003c\/strong\u003e Buff with a bristle brush or wool cloth to achieve a luxurious shine. For a mirror finish, add extra coats to the toe and heel.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eSophisticated and easy to use, the \u003cstrong\u003eJohn White Premium Wax Polish\u003c\/strong\u003e is the perfect companion for your fine leather footwear, ensuring they look as distinguished as the day you first wore them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-faqs\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat waxes are in this polish and are they safe for all leather colours?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines natural beeswax, carnauba wax, and mineral waxes, which together nourish the leather and build a genuine high-gloss finish. It is suitable for most smooth leather colours, though as with any wax polish, test on a hidden area first if you are applying to pale or light tan leathers.\u003c\/p\u003e\n\u003ch3\u003eHow is wax polish different from cream polish, and which should I use?\u003c\/h3\u003e\n\u003cp\u003eCream polish penetrates deeper and is better for conditioning dry leather or restoring faded colour, while wax polish sits on the surface to build shine and add a layer of protection against water and scuffs. For regular maintenance and a smart finish, wax polish is the right choice; use a cream occasionally if the leather feels dry or lacks depth of colour.\u003c\/p\u003e\n\u003ch3\u003eHow do I get the best shine using this polish?\u003c\/h3\u003e\n\u003cp\u003eApply a thin, even coat with a soft cloth or brush, allow it to dry for a minute or two, then buff vigorously with a clean brush or chamois. For a mirror shine on the toe cap, breathe lightly on the leather between buffing passes and use a clean cloth with small circular movements.\u003c\/p\u003e\n\u003ch3\u003eHow often should I polish my shoes, and will regular use damage the leather?\u003c\/h3\u003e\n\u003cp\u003eFor shoes worn a few times a week, polishing every one to two weeks is sufficient. The natural wax and pine extract in this formula feed rather than clog the leather, so regular use will deepen the patina over time rather than harm it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What waxes are in this polish and are they safe for all leather colours?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The formula combines natural beeswax, carnauba wax, and mineral waxes, which together nourish the leather and build a genuine high-gloss finish. It is suitable for most smooth leather colours, though as with any wax polish, test on a hidden area first if you are applying to pale or light tan leathers.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How is wax polish different from cream polish, and which should I use?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Cream polish penetrates deeper and is better for conditioning dry leather or restoring faded colour, while wax polish sits on the surface to build shine and add a layer of protection against water and scuffs. For regular maintenance and a smart finish, wax polish is the right choice; use a cream occasionally if the leather feels dry or lacks depth of colour.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I get the best shine using this polish?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Apply a thin, even coat with a soft cloth or brush, allow it to dry for a minute or two, then buff vigorously with a clean brush or chamois. For a mirror shine on the toe cap, breathe lightly on the leather between buffing passes and use a clean cloth with small circular movements.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How often should I polish my shoes, and will regular use damage the leather?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"For shoes worn a few times a week, polishing every one to two weeks is sufficient. The natural wax and pine extract in this formula feed rather than clog the leather, so regular use will deepen the patina over time rather than harm it.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"John White","offers":[{"title":"Black","offer_id":54868911849850,"sku":"Polish-1","price":12.5,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":54868911882618,"sku":"Polish-2","price":12.5,"currency_code":"GBP","in_stock":true},{"title":"Light Brown","offer_id":54868911915386,"sku":"Polish-3","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/7597\/5993\/files\/MainJWPolish.jpg?v=1733483686"},{"product_id":"gift-card","title":"Gift Card","description":"\u003cp\u003e\u003cstrong data-start=\"91\" data-end=\"125\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGive the Gift of Craftsmanship\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"127\" data-end=\"522\"\u003eSurprise someone with the freedom to choose their perfect pair — and experience our craftsmanship first-hand.\u003c\/p\u003e\n\u003cp data-start=\"127\" data-end=\"522\"\u003eWhether for a special occasion or a thoughtful gesture, a John White Gift Card lets them explore our full collection of shoes with the flexibility to pick the right style, fit, and finish.\u003c\/p\u003e\n\u003cp data-start=\"127\" data-end=\"522\"\u003eRedeemable online, with no expiry — the elegant gift that never goes out of style.\u003c\/p\u003e","brand":"John White","offers":[{"title":"£50","offer_id":55965179281786,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£100","offer_id":55965179314554,"sku":null,"price":100.0,"currency_code":"GBP","in_stock":true},{"title":"£200","offer_id":55965179347322,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true},{"title":"£300","offer_id":55965179380090,"sku":null,"price":300.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/7597\/5993\/files\/GiftCardV3.jpg?v=1759154294"},{"product_id":"waxed-formal-shoe-laces","title":"Waxed Formal Shoe Laces – 90cm","description":"\u003cul\u003e\u003c\/ul\u003e\n\u003cp data-end=\"355\" data-start=\"205\"\u003eRefresh your favourite pair with original John White replacement laces. At 90cm, they’re perfectly suited for most formal shoes.\u003c\/p\u003e\n\u003cp data-end=\"626\" data-start=\"357\"\u003eCrafted with durability in mind, each pair is \u003cstrong data-end=\"427\" data-start=\"403\"\u003ewaxed and heat-dried\u003c\/strong\u003e to provide a smooth finish, firm hold, and resistance to fraying.\u003c\/p\u003e\n\u003cp data-end=\"626\" data-start=\"357\"\u003eDesigned to complement the quality of our footwear, these laces offer a refined update while preserving the integrity of your shoes.\u003c\/p\u003e\n\u003cdiv class=\"product-faqs\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat shoes are these laces suited to?\u003c\/h3\u003e\n\u003cp\u003eAt 90cm, these laces are sized for most formal shoes with five to seven eyelet pairs, including Oxfords, Derbys, and monk-strap styles with a lace element. If your shoe has more eyelets or a taller upper, check the lace length against your current pair before ordering.\u003c\/p\u003e\n\u003ch3\u003eWhat does waxed mean and why does it matter?\u003c\/h3\u003e\n\u003cp\u003eWaxing coats the lace fibres with a thin layer of wax, which stiffens them slightly, reduces fraying at the tips, and gives a neat, flat lie in the eyelet. It also helps the bow hold its shape through a full day's wear, which is why waxed laces are standard on quality formal footwear.\u003c\/p\u003e\n\u003ch3\u003eHow long should these laces last with regular wear?\u003c\/h3\u003e\n\u003cp\u003eWith daily wear, a quality waxed lace typically lasts six to twelve months before showing wear at the eyelets. Rotating between two pairs of shoes extends their life considerably, and avoiding overtightening at the toe box prevents early fraying at the stress points.\u003c\/p\u003e\n\u003ch3\u003eAre these genuine John White replacement laces or generic?\u003c\/h3\u003e\n\u003cp\u003eThese are John White's own replacement laces, designed to match the specification used on their formal shoe range. Using the original lace width and wax finish ensures the fit through the eyelets and the finished appearance at the bow stays consistent with how the shoes were made.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What shoes are these laces suited to?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"At 90cm, these laces are sized for most formal shoes with five to seven eyelet pairs, including Oxfords, Derbys, and monk-strap styles with a lace element. If your shoe has more eyelets or a taller upper, check the lace length against your current pair before ordering.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does waxed mean and why does it matter?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Waxing coats the lace fibres with a thin layer of wax, which stiffens them slightly, reduces fraying at the tips, and gives a neat, flat lie in the eyelet. It also helps the bow hold its shape through a full day's wear, which is why waxed laces are standard on quality formal footwear.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long should these laces last with regular wear?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"With daily wear, a quality waxed lace typically lasts six to twelve months before showing wear at the eyelets. 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Using the original lace width and wax finish ensures the fit through the eyelets and the finished appearance at the bow stays consistent with how the shoes were made.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"John White","offers":[{"title":"Black","offer_id":55974958104954,"sku":null,"price":12.5,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":55975433601402,"sku":null,"price":12.5,"currency_code":"GBP","in_stock":true},{"title":"Navy","offer_id":55975433634170,"sku":null,"price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/7597\/5993\/files\/Blacklaces.png?v=1759330107"}],"url":"https:\/\/www.johnwhiteshoes.com\/collections\/shoe-care.oembed","provider":"John White","version":"1.0","type":"link"}